Spearheaded by Owen Kibenge, a Ugandan journalist studying journalism at Columbia University and affiliated with the Modi Lab, Millennium Voice 102.2 FM, is a new radio station being set up in Ruhiira, Uganda one of the Millennium Villages Sites.
Why community radio?
- Only source of information in rural Uganda
- Transcends barriers like high levels of illiteracy
- Credibility “the radio said” superiority of oral tradition
- Radio foot print vast, only true mass medium
Progress so far:
- Training manual complete and tested in the field
- Eleven community journalists trained in interviewing skills, using ENG ,on air presentation ,reporting and developing sources ,ethics.
- Jingles, public service announcements produced
- Music purchased
- 4 test runs done all successful.
- Ready to embark on 5 hour daily broadcast
- News style (proverbs) and editorial policy in place
- Radio programs identified and 13 week episodes in the works.
List of focus areas of radio programs:
- Cook stoves and nutrition
- Maternal health and Contraception
- Enterprise and small business
- Women and business
- Emergency public service messages
- Why should girls go to school?
- Advertising village, parish, school and sports events.
Income streams will include:
- personal ads for marriages, births, deaths, lost and found items,
- Adverts for local and national businesses targeting rural communities with consumer goods
- Live coverage of special events (introduction and wedding ceremonies, baptism , jubilee)
Anticipated expenditure streams:
- Transport refund for volunteers
- Maintenance of equipment
- Salary for technician and producer
- Fuel for standby power generator